In a bold move to address social mobility issues within the UK gaming industry, non-profit organization Into Games has initiated a national campaign aimed at supporting more working-class individuals in forging careers in the sector.
Despite working-class individuals comprising 30% of the UK’s population, they represent only a meager 13% of the workforce in UK game studios. This disparity, first brought to light in 2023 by journalist Sam Greer, has sparked concerns over the inclusivity and accessibility of the gaming industry for those from low-income backgrounds.
A concerning 78% of gaming professionals from working-class backgrounds feel the industry isn’t doing enough to level the playing field.
Additionally, 59% perceive the sector as inaccessible to those from less affluent backgrounds. These statistics signal a need for a systematic change within the industry.
Into Games has declared 2024 as a pivotal year to combat these stark social mobility statistics, as highlighted in UKIE’s 2022 UK Games Industry Census.
Their upcoming ‘Difficulty Level’ research suggests an overwhelming demand for more support for newcomers in the gaming industry, with 51% of current working-class employees having felt alienated due to their socioeconomic status.
The UK currently faces its worst social mobility crisis in over 50 years, as confirmed by the Institute for Fiscal Studies. Into Games emphasizes that careers in the gaming industry could provide substantial upward mobility, offering creative and fulfilling opportunities, especially for young people who often find solace in video gaming amidst challenging home environments.
Into Games’ ambitious ‘GamePlan 2024’ aims to revolutionize the industry’s approach to inclusivity and diversity.
Developed from four years of research and program work, the plan outlines achievable goals in five key areas. Key initiatives include reaching 20,000 young people in deprived areas, hosting regional games and careers fairs, offering bursaries and free training, and creating in-studio work opportunities with partner studios.
The campaign is bolstered by partnerships with over 20 UK studios, including big names like Ubisoft, nDreams, and Jagex. Close collaboration with Ukie and its Ukie Edu educational programme will be instrumental in achieving successful outcomes. Additionally, Into Games aims to raise £100,000 by April 2024 to fund these initiatives.
Declan Cassidy, CEO of Into Games, brings a personal perspective to the mission, stemming from his working-class background.
He emphasizes the need for better training access, early-stage financial support, and a cohesive regional approach to truly make a difference. Cassidy believes that GamePlan 2024 lays a solid foundation for building the necessary infrastructure to tap into the untapped talent within the working-class community.
Into Games’ campaign is a commendable effort to address the glaring social mobility issues in the UK gaming industry.
By providing support, resources, and opportunities, they are paving the way for a more diverse, inclusive, and equitable gaming sector. This initiative not only promises to enrich the industry with fresh talent but also offers a beacon of hope for many aspiring gaming professionals from low-income backgrounds.
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