Team BDS, the renowned Swiss esports organization, has teamed up with the iconic sportswear brand Kappa in a groundbreaking two-year partnership.
This collaboration marks a significant fusion of fashion and esports, aiming to create a range of performance and lifestyle apparel that resonates with both worlds.
Kappa, a brand synonymous with sporting excellence and style, is set to bring its fashion expertise into the esports arena with Team BDS. The collaboration will focus on crafting apparel that not only meets the performance needs of esports athletes but also appeals to the fashion-conscious gaming community.
Exclusive Team BDS x Kappa Apparel
Fans of Team BDS can look forward to an exclusive line of co-branded jerseys, available for purchase on the Team BDS website. The short-sleeve version is priced at approximately €70 (~£60), while the long-sleeve iteration carries a price tag of €80 (~£69). Additionally, fans have the option to personalize their apparel with their nicknames and the LEC logo for an extra €10 and €5, respectively.
Kappa is no stranger to the esports industry.
The brand first ventured into the space with a partnership with Vexed Gaming in 2019 and has since expanded its presence. Notable collaborations include a Dota 2-specific partnership with Chinese organization Royal Never Give Up (RNG) and associations with teams like MAD Lions, London Esports, and Tundra.
The partnership with Kappa adds to an already impressive roster of collaborations for Team BDS.
This includes a renewed partnership with French football club Olympique de Marseille (OM) and associations with brands like Logitech G, Swiss Web3 esports organization XBorg, sporting retailer INTERSPORT, and gaming moderation solutions company Bodyguard.ai.
Jocelyn Roux, Managing Director at Team BDS, expressed excitement about the collaboration, stating, “We are thrilled to partner with such an iconic brand as Kappa. Their commitment to quality and style aligns perfectly with our DNA. This collaboration will allow our players and fans to proudly represent Team BDS, whether on or off the virtual gaming field. This partnership combines Kappa’s distinctive style with the strength and determination of Team BDS, creating a perfect fusion of fashion and gaming.”
This partnership between Team BDS and Kappa signifies a new era in esports, where the integration of fashion and competitive gaming is not just a trend, but a statement of lifestyle and identity.
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