Swiss esports organization Team BDS has partnered with renowned sportswear brand Champion to release a merchandise collection.
The collaboration will feature t-shirts and a sweatshirt, all available for purchase through the Team BDS online store.
Champion, known as one of the oldest sportswear brands globally, has a rich history of partnerships with major sports leagues such as the NBA, NFL, and FIBA. They are widely recognized as the creators of the hooded sweatshirt and have been actively involved in the esports industry, including being the apparel partner for the NBA 2K League and various esports organizations.
While the collaboration with Team BDS marks a significant partnership for Champion, it does not indicate an official supplier arrangement with BDS. The focus of the deal is currently limited to the joint creation of the merchandise collection.
The collection includes a sweatshirt and two t-shirts, offering a variety of patches that can be mixed and matched to provide a unique look, according to statements from BDS and Champion.
Team BDS has been forging notable partnerships recently, including collaborations with Doctors Without Borders and the Web3 esports company XBorg. The Swiss organization is renowned for its success in Rocket League, where it holds the title of reigning world champion. Additionally, Team BDS competes in the League of Legends European Championship (LEC).
Jocelyn Roux, Managing Director of Team BDS, expressed the organization’s commitment to growth and establishing their image through sporting victories and collaborations, following their remarkable rise in the esports scene since 2019.
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