In a groundbreaking move, British esports organization Resolve has announced a headline sponsorship with GRIDSERVE, a leader in sustainable energy.
This partnership marks a significant step towards integrating environmental sustainability into the esports realm, particularly in the Rocket League division.
Under this partnership, Resolve’s Rocket League team will be rebranded as ‘GRIDSERVE Resolve’ for the 2024 season. This collaboration will feature GRIDSERVE in the team’s content and branding, highlighting the company’s commitment to environmental sustainability. Fans can expect a series of engaging content that underscores GRIDSERVE’s impactful work in this crucial field.
In-Game Branding and Revenue Sharing
An intriguing aspect of this partnership is the integration of GRIDSERVE’s branding into the team’s in-game decals. Rocket League, developed by Psyonix, operates a revenue-sharing scheme where fans can purchase in-game cosmetics representing their favorite teams. This arrangement benefits both the teams and the organizations, with 30% of the revenue generated going back to them.
Founded in 2016, GRIDSERVE’s partnership with Resolve marks its first venture into esports. The company aims to tap into a new audience, leveraging the dynamic and rapidly growing esports industry to spread its message of sustainable energy.
Resolve, established in 2015, has been at the forefront of European Rocket League, fielding both men’s and women’s rosters. Prior partnerships with entities like Williams Racing and SKINS have established Resolve as a dynamic organization within the esports world.
In addition to the sponsorship, Resolve is set to initiate a climate-positive project in the upcoming year, aiming to surpass net-zero goals. This initiative will involve fan participation, although specific details are yet to be disclosed.
A Trend of Positive Impact in British Esports
Resolve’s partnership with GRIDSERVE is part of a broader trend among British esports organizations to engage in socially responsible initiatives. This year, Guild Esports collaborated with Merky FC to support diversity in gaming and esports, while EXCEL ESPORTS partnered with HSBC UK for financial literacy education.
Jeff Simpkins, COO of Resolve, expressed excitement about the partnership, emphasizing the alignment with GRIDSERVE’s mission to tackle climate change. “We are thrilled to be working with an organization that promotes this message as we look to be more conscious about our impact on the planet,” he stated.
As Resolve and GRIDSERVE join forces, the esports community looks forward to a new era where gaming and environmental sustainability go hand in hand, setting a precedent for future collaborations in the industry.
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