McDonald’s has joined forces with the Collegiate Sports Management Group as the presenting sponsor for the upcoming Collegiate Esports Commissioner’s Cup, dubbed “May Madness.”
Throughout the tournament, McDonald’s will host promotions, giveaways, and special offers available via the McDonald’s app. Additionally, the fast-food giant will send a Historically Black Colleges and Universities (HBCU) team to the cup and sponsor the players’ jerseys.
The Collegiate Esports Commissioner’s Cup is the largest collegiate esports event in the United States. It will be held at the Esports Stadium Arlington in Texas and will feature 64 teams from various collegiate conferences and associations. The teams will battle it out in Super Smash Brothers Ultimate, Overwatch 2, Rocket League, and VALORANT.
Alongside the esports contests, the festival will include a career fair, partner activations, esports celebrity meet-and-greets, and a technology expo. Moreover, ESPORTSU will host the inaugural College Esports Awards Show, honoring outstanding individuals, brands, and institutions in college esports.
ESPORTSU, established by CSMG in 2022, organizes esports events and activations. Last year, the CECC took place at the Gateway Center Arena in Atlanta, Georgia, with multiple conference teams participating. Bay State College, Illinois State University, Northwood University, and San Jose State University emerged as winners in Super Smash Bros, Overwatch, Rocket League, and VALORANT, respectively.
Tara O’Reilly Gibson, a North Texas McDonald’s Owner/Operator, expressed excitement about the collaboration, stating, “McDonald’s of North Texas is ready to feed hungry gamers and fans during the CECC tournament. When tournament play keeps you from dining out on your favorites, you can expedite an order through the McDonald’s App or let McDelivery bring your favorites to you.”
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