The League of Legends European Championship (LEC), Europe’s premier League of Legends esports league, has announced the renewal of its partnership with LG UltraGear, the acclaimed gaming monitor sub-brand.
This extension solidifies LG UltraGear’s role as the official monitor partner for the LEC for the 2024 and 2025 seasons, marking a continuation of a successful collaboration that began in January 2022.
This renewal represents the third consecutive year of the LEC’s partnership with LG UltraGear, a testament to the high-quality and performance standards that LG UltraGear’s monitors bring to the high-stakes environment of professional esports. As part of the agreement, LG UltraGear will provide a range of cutting-edge monitors for players and casters, ensuring that the LEC continues to offer a world-class competitive experience.
Enhancing the Broadcast Experience
Going beyond merely supplying hardware, LG UltraGear will also play a key role in enhancing the broadcast experience for fans. They will sponsor in-game replays during LEC broadcasts, allowing viewers to relive crucial moments and better understand the intricacies of high-level League of Legends play.
The 2024 Winter Split: A New Chapter
The 2024 Winter split of the LEC, which has already commenced this January, introduces an exciting format. In this new arrangement, the group stage and playoffs are combined to optimize the experience for fans, both in the studio and online. The top eight teams will advance to the playoffs, competing for a substantial prize pool of €80,000 and Championship Points, which are crucial for qualifying for the LEC 2024 Season Finals in August.
Riot Games’ Strong Partnership Portfolio
This renewal with LG UltraGear is the latest in a series of partnerships Riot Games has successfully continued for the LEC. Earlier, the league renewed agreements with other major brands, including KitKat, Kia Europe, and Secret Labs, underscoring the league’s strong appeal and robust commercial ecosystem.
Eva Suarez, Head of Esports Partnerships EMEA at Riot Games, expressed excitement about the continued collaboration with LG. “We’re delighted to be continuing our partnership with LG for the next two years. We are looking forward to seeing how an innovative partner like LG will continue to power our new Riot Games Arena with their UltraGear monitors, and how they look to leverage the exciting opportunities that this partnership will provide.”
The renewal of the partnership between the LEC and LG UltraGear is a significant step in maintaining the high standards of esports competition and broadcast quality.
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