Polish esports and gaming company, Kinguin, has announced a partnership with Swedish esports organization, 9INE.
The collaboration aims to boost brand exposure for 9INE through captivating content and offers. Although specific details were not disclosed, the partnership will showcase the Kinguin logo on the front of 9INE’s jerseys.
The alliance with Kinguin comes as a means to support the growth of 9INE, which has achieved notable results in 2022 and 2023, including qualifying for the ongoing BLAST Paris Major in CS:GO. While the financial terms of the agreement remain undisclosed, fans can anticipate special offers and digital activations as part of the partnership.
9INE, formerly known as Sweden Monarchs, is an emerging esports organization from Sweden that also provides talent management services to esports players. Notably, their CS:GO team comprises entirely of Polish players, which aligns with Kinguin’s strong presence in Poland.
Kinguin, known for its digital games marketplace, has been actively involved in the esports industry for over a decade and was one of the pioneering brands to sponsor an esports team. Additionally, the company operates performance centers across Europe that are utilized by professional esports teams for training, bootcamps, and team-building activities.
Fredrik Belstad, CEO of 9INE, expressed enthusiasm about the partnership, stating, “This collaboration will allow us to engage with our audience, introduce them to new products, and expand our fanbase. Together, we will deliver outstanding entertainment and ensure the continued success of Polish Counter-Strike.”
Hey!
Ask AI