Spanish esports organization Giants Gaming joins forces with the Malaga Provincial Council to promote the Costa del Sol region as a top gaming destination in Europe. The partnership will make Costa del Sol the Official Global Partner for Giants Gaming.
Giants and the Council will collaborate on initiatives to promote the Spanish region, including featuring Costa del Sol branding on Giants’ jerseys and organizing a variety of physical and digital events and activations. This marks the first collaboration between the Council and Giants, with the VALORANT Champions Tour (VCT) EMEA being the first event to showcase the Council’s logo on the team’s jerseys.
Costa del Sol is already a popular European vacation destination, with Marbella being its largest city. Giants Gaming is based in the Málaga province, where the region is located. The partnership aims to appeal to a wider audience of gamers by associating with an esports brand, making Costa del Sol the only tourist destination in Europe to do so.
According to the Council, the number of hotels in the region catering to gamers is on the rise. With Giants’ support, the region could attract more esports enthusiasts. The Council also expressed interest in assisting local tourist destinations in becoming more gamer-friendly.
Giants Gaming recently unveiled its Giants Innovation Hub, featuring a venture capital fund, the ‘Media 4 Equity’ initiative, and the ‘Giants Esports Lab’. The organization has allocated €50m (~£44m) to invest in up to 40 startups. Giants Gaming’s content creators will also work to promote the region locally and internationally.
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