The French Tennis Federation has launched an exciting initiative, the 2024 Roland-Garros eSeries by Renault, blending the worlds of traditional tennis and esports.
This innovative virtual tennis tournament, played on the mobile game Tennis Clash, is set to captivate fans on May 25th after a series of open qualifiers.
In a strategic move, the French automotive brand Renault has joined forces with the tournament as the presenting partner, with Mastercard also coming onboard as an official partner.
This collaboration ensures that the logos of both esteemed brands will be featured prominently during the matches, enhancing the tournament’s visibility and appeal.
The competition will culminate in a Final Stage at the iconic Roland-Garros, home of the French Tennis Federation, where eight talented players will vie for a share of a €5,000 prize pool.
Adding to the excitement, former professional tennis player Gilles Simon will join the fray as one of the two wildcard entrants, bringing his expertise from the courts to the virtual realm.
Since its debut in 2018, the Roland-Garros eSeries has been pivotal in promoting tennis within the esports landscape.
Last year’s tournament saw an impressive turnout of over 400,000 players in the qualifiers, illustrating the growing interest in Tennis Clash, which enjoys a robust base of 5 million monthly active users.
The collaboration between tennis and esports is gaining traction, as seen with tennis professional Daniil Medvedev’s recent involvement in the esports organization M80.
This trend highlights the potential for synergies between these two domains, offering new opportunities for fan engagement and brand partnerships.
Renault’s involvement goes beyond mere sponsorship, as highlighted by Stéphane Barbat, the company’s Global Marketing Partnership Director. Renault is set to enhance the gaming experience by introducing exclusive in-game content, like racket strings in Renault 5 colors, which will boost the players’ in-game attributes.
The 2024 Roland-Garros eSeries by Renault is not just a tournament; it’s a showcase of the exciting possibilities that arise when traditional sports meet the digital innovation of esports.
It promises to deliver not only top-tier virtual tennis action but also a platform for brands like Renault and Mastercard to engage with a diverse and growing audience.
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